My energy drink will appeal to those between the ages of 16 to 21 and will do so by the advertising methods consisting of simple, yet relevant ideas when concerning the interests of my fanbase, Such as having subtle skateboarding in the background throughout the televised advert, or even something as simple as strolling through town going about the day. It will share in common small details about the days of the target audiences lives and as such, will relate to them and cause them to think of the drink when going about something the advert will cover as a topic. In order to appeal to the fanbase, you must first relate and identify what they are after and plant seeds in the seemingly mundane yet necessary moments of the customers day and how it will prove helpful. My advert will be in black and white, whilst maintaing a very vintage feel, with the drink being hailed as a new, futuristic, efficient and better idea, and the advert will then portray, to a slightly exaggerated degree, the various capabilities that drinking the drink will enhance, and show audiences why it will help in the day. My intention is to portray the drink as a simple but intelligent solution to lifes obstacles and to market is as an upmarket, upper class drink by the design somewhat bearing a royal, grand look, but not going overboard with insignias, more of a massly available all loving problem solver.
This is the first draft of my 'Billionaire' design, I like its simplicity and the autumn leaves and sunlight behind the lettering, it is the drinks of way of portraying itself as bringing a whole new feeling to the term; energy. In light of this, my slogan; 'Infinite Energy' will be written underneath in small font.
My typical audience profile would be a male interesting in a wide range of things from skateboarding, graphic design to simple cycling or going to work. Preferably an 18 year old entrepreneurial type who likes to socialise aswell as get work done. The target audience will typically fall under this category with a few minor differences and this target characteristic alone paves the way for a succesful drink as they are do not go out in town much, They are more daytime people, who get things done with no time wasted and no social tethers encouraging them otherwise, the individual who recognises his/her own spark and will stop at nothing to pursue their dreams.
Synopsis
My advert will be in black and white, with a scratched, seemingly old look. Featuring skateboarders in the background of an individual waiting to make his moment, holding the can briefly before placing the branding in plain sight, with the black and white turning into colour once consumed, and the footage becoming clearer and sharper at a fast rate, they then go and do exactly what they wanted to, with no mental or social boundaries holding their daring creativity in place. The skateboarding in the background will not be the main focus of the advert like much others would, but on the individual in the moments leading up to their time to shine. The skateboarders will be out of focus from the depth of field the individual will be placed in. This advert will appeal to the target audience as it is not restricting the drink to skaters, but on individuals who are striving to do things they never usually would, not in an extreme energy sense, but a self fulfilling and achieving sense within realistic boundaries.
Treatment
The advert will begin with an individual in the skatepark, an individual around 17,18. male or female. They are sitting down, with their back to the skating activity going on behind them, with the skaters blurred out of the black and white setting, but still within sight. The individual will be holding a can of 'Billionaire' which will be made obvious with a direct camera shot on the can. the individual will then turn around to look at the skaters in a nervous way, this will all be happening very fast due to time restrictions of the advert. They will then turn back to the drink, open it and after the first sip, the black and white will turn to sharp colour, and the skaters behind them becoming in focus as the individual turns around with his/her skateboard and begins to skate enthusiastically. The advert will then suddenly cut to a plain white backdrop with the 'Billionaire' logo gradually graining into focus before the advert drawing to a close. Keeping the concept simple but ideological in the sense of Billionaire not necessarily meaning money, but of spirit and passion. This will sit well with the intended fan base as not all people need money in order to feel like billionaires, it is a state of mind.
Details
There will be ominous instrumental music starting quiet and repetitive as more of a background mood setting, turning into a full on orchestra after the first sip, building up the advert into a huge finale whilst also portraying the differences in emotions and feelings. There will be quick but not sharply quick cuts, more of simplistic and due timed set of cuts, maintaing attention without throwing viewers attentions all over the place, the only narrative will be of a basic nature featuring someone searching for confidence or an esteem and physical boost and then getting it and maintaining it. The character will not look too unique and different as this portrays obvious differences between viewers and the character, they have to be of an 'average joe' nature in order for viewers to relate.
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