Primary Research 2

In order to better understand and cater to the market I am aiming for, I compiled a group of friends for their opinions on branding and logo ideas.

Question 1 - What style of branding do you feel strikes you?


Answer 1 - I like branding that is bold, and grabs your attention, bright colours.
Answer 2 - I like the logo to stand out, and look like more of a good quality energy drink.
Answer 3 - The logo should be iconic but not try too hard with colour use.


This makes me feel as though my logo should have an iconic name, make subtle use of colour but have a small twist. I've decided upon the name; Billionaire. The design of the can will be all white, with Billionaire written fairly small in a dark grey and circular, rounded edged font.

Question 2 - What flavours do you like to have in your drinks?


Answer 1 - I like a tropical taste, a mix of everything
Answer 2 - I like to have a hint of something, a taste that stays
Answer 3 - The taste shouldn't be overwhelming, but should be a nice mix


This helped me decide that the drink should have a fairly ranged blend but not come on too strong or too weak, with the correct blend of specific and different fruits and berries, the taste can be altered to be subtle yet stand its ground in individuality.

Question 3 - What sort of advertisement do you feel grabs your attention?


Answer 1 - Loud noises, with a lot of activity going on.
Answer 2 - I like a simple advert, that tells you the basics and lets the product sell itself.
Answer 3 - The advert should be kind of exaggerated, stay true to energy drink adverts.


These answers were varied but I came to a conclusion of a simple advert but still with stuff going on in the background, the difference being the background activity won't maintain the adverts focus as much as the main subject and the drink. I am thinking perhaps black and white with a somewhat old feel to it, but the drink itself looking very futuristic, providing a connotation of being something fresh and new to an old market, aswell as hold attention when viewers notice the black and white, something not often done in energy drink adverts.


Text Analysis
I analysed a few texts based upon energy drinks in order to better understand other products of the same nature and what they are doing to stand out in the market.

http://www.drinkstuff.com/products/product.asp?ID=6150

The above link leads to a short but informative text on the very popular new energy drink named 'Pussy', this drink is made and distributed in the UK but has a huge fanbase in America where they order it in bulk from the web for $46 for a 24-pack of the energy drink. It has hit the London club scene ground running and maintains its fan base by being a new and refreshing blend of ingredients and design aswell as having a bold name. The drink sells itself on being all natural which is always portrayed as a positive thing due to the large amounts of processed and unhealthy ingredients being mass shoveled into the majority of todays energy drinks. It has developed a classy fan base of its own due to its very nature, providing a sharp and outstanding alternative to the somewhat mundane marketplace. I have drawn from the text that my drink needs to be able to be spoken about and requested with ease in clubs aswell as shops, and it needs to be of a very different and uplifting nature when compared to any competition in order to stand its ground and hold a chance.

http://energy-drink-ratings.blogspot.com/2011/04/monster-energy-rehab-review.html

The above link is a very detailed review on Monster Energys new 'Rehab' range. This range of the popular energy drink has done very well as it boasts itself as a carbonated hydrating drink but without all the colourings and other ingredients thrown in, making it somewhat of a lemonde/tea type of flavouring, a blend of which is sure to attract a huge fanbase due to its uniqueness and daring in trying out new things, something the customer will feel to do once they have drunk it due to the subconcsious lesson of being outgoing takes place in their mind due to its marketing and boldness to do so. I have learned that not all energy drinks necessarily need to go to the extend of 'glowing green' but do need to have a strong and dignified difference that backs its own corner against competitors. It has made me consider a new range of ideas for the flavour of my drink, as opposed to being mixed with strong and sharp fruits and berries, it could just as easily have a simple but refreshing taste and feel with the majority of the drink being carbonated with a mere hint of a distinguished and hugely appreciated flavour.